Search Engine Optimization
What is SEO?
The Title
The Description
You Can Do It
The Bots Are Watching You!
It Can Feel Overwhelming
Focus Focus Focus
One of the best ways to add SEO focus to your website is to list out your products/services and create a landing page for each one that focuses on that product or service ONLY. Let's take a generic business and create an example. Let's pretend we have two unique services and two unique products. Best practices would suggest that we make 4 distinct landing pages:
Service One
Example Title: Service One | Locality | My Business Name
Focus your text and description on what happens with service one. It helps to base your content off of what you think people are going to search for in relation to this particular service.
Special Event
Example Title: Fun Event | Locality | Venue Name
Focus your text and description on what is happening at the event. Include any artists or performers and times. Add any special information that might help like "Downtown Denver."
Product One
Example Title: Product One | On Sale! | My Business Name
Focus your text and description on what product one has to offer. You could say things like "On Sale" or "20% Off Online" in the title. Add any unique descriptors are in the description.
Product Two
Example Title: Product Two | 20% Off! | My Business Name
Focus your text and description on what product one has to offer. You could say things like "On Sale" or "20% Off Online" in the title. Add any unique descriptors are in the description.
And that's just the beginning. Next we need to consider schema markup and using the correct schema types. There are also other landing pages that are equally important to add such as a "contact" page, "about" page, FAQs, policies, etc... Each page has a purpose and each page should have clear intent in order to rank in search.