Social Media Integration
No, this isn’t Social Media Management. We don’t do that (but we have a partner who does and they are really good at it). Social Media Integration means taking advantage of what are called “Open Graph” tags and generating a virtual handshake between your website and your social media platform(s) of choice.
Be More Relevant and Engaging
Social Media is a great way to put your brand out there and be relevant and engaging. We know we know, this is very much a “cart and horse” situation… or was that “chicken and egg”… Either way, you will want to pair your fantastic social media presence (which I’m sure you have) with a website that does some heavy lifting, making your job a whole lot easier. By using open graph tags, we compliment your super fun social media profiles with links that are easy to share, are relevant and engaging, and save you time and energy.
Why Do I Need Social Media Integration?
This is simple. I’m sure you want to make your life a lot easier. Social Media Integration ensures that whenever you or anyone else shares a link on their social media profile, the proper image and call to action is displayed. It also sets up a trust profile between your website and social media profiles that allows them to verify that you are the authority over your brand. If you’ve ever shared a link (URL) on Facebook and noticed that it pulled up a fancy image with a thoughtful call-to-action, you’ve witnessed Social Media Integration.
Can It Help Me Target Ads Better?
You bet it can! Installing a Facebook Pixel on your website can help you target ads at people who are more likely to purchase your products or services. It also allows you to retarget people who have visited your website and didn’t perform a task that you desire, like filling out a contact form or purchasing a product. This is how all of those fancy websites that seem to remind you about something you left in your cart do it. They are utilizing data analytics provided to you by our Social Media overlords. I know it’s not a popular thing to talk about at the moment, but let’s be honest, if you’re doing it for the right reasons, I think you’re ok.